Citroën has launched a captivating new video advertisement titled “The Hunt for Hibernation. ” This epic chase features the forest’s largest creatures pursuing the irresistible comfort of the All-New Citroën C3 Aircross. This cinematic campaign blends humor with high-end CGI to showcase the SUV’s luxurious features.
The Concept: Bears in Pursuit
The ad opens with a bear envisioning the plush interior of the C3 Aircross as an ideal hibernation spot. This daydream sets off a wild chase, with a horde of bears attempting to catch up to the vehicle, all eager to experience its comfort. The narrative humorously highlights the SUV’s appeal, even to the wildest creatures.
Creative Execution: Cinematic Excellence
Directed by the award-winning duo Dorian & Daniel, known for their work on Samsung’s “The Spider and the Window,” the ad boasts high-quality CGI and a cinematic style reminiscent of Hollywood productions. The creative team at BETC Paris, including Creative Director Nick Bakshi, ensured that the bears were portrayed as lovable characters, adding a touch of humor to the chase.
Strategic Impact: Engaging Storytelling
By combining an epic chase with humor, Citroën effectively showcases the C3 Aircross’s comfort and appeal. The campaign’s 360-degree approach includes TV, cinema, radio, print, and digital media, ensuring a broad reach. Additionally, the introduction of “Thierry the Grizzly,” the first influencer bear on social media platforms like Instagram and TikTok, adds a modern twist to the campaign, engaging a younger audience.
Conclusion
Citroën’s “The Hunt for Hibernation” ad exemplifies the brand’s commitment to blending cinematic storytelling with humor to highlight the comfort and features of the C3 Aircross. The campaign’s innovative approach not only entertains but also effectively communicates the SUV’s appeal to a diverse audience.
Watch the ‘The Hunt for Hibernation’ Video Advertisement
Experience the full “The Hunt for Hibernation” video advertisement below:
CREDITS
Agency : BETC
Agency management : Bertille Toledano, Mehdi Benali, Benjamin Merllié, Marie-Gabrielle El Assaad, William Rosélie, Alice Farrando, Alice Bossard
President & CCO : Stéphane Xiberras
Creative director : Nick Bakshi
Copywriter : Sébastien Duhaud
Art director : Charles Dessaux
Junior art director : Anthony Tavares
Creative resource coordinator : Kemi Zinsou
TV producer : David Green
Traction creative producer : Magalie Dauleu
Agency post-producer : Florence Delforge, Sarah Dufief
Strategic planning : Etienne Averseng, Chloé Wren
Social media team : Oscar Peteil, Grégoire Krimianis, Quentin Lanoizelet, Rodolphe Marcotte, Marcus Thouant, Laura Russ, David Puiroux, Jean-Baptiste Soumier, Alexia Jalouneix, Laure-Astrid Ntsiba, Ditte Benjaminsen, Thomas Recouderc-Meunier, Donatien Guepratte, Vincent Lataste, Andréa Schrieke, Lucas de Ligt
Production company : Zauberberg
VFX supervisor : Marta Carbonell Amela
Directors : Dorian & Daniel
Executive producers : Juliane Ellrich
Producer : Ulrich Kreis
Production coordinator : Britta Liesen
Director of photography : Matias Boucard
Photographer : Ole Westermann
1st assistant director : Steven Willams
Executive service production : NAFTA Films
Post-production house : b-Epic Studio
Post producer : Timo Seegräber, Wiebke Warndorf
Editor : Johannes Hubrich
Colorist : Florian Metzner
Music creative director : Adam Ghoubali
Music supervisor : Seril Farran
Sound production : GUM
Music : I Don’t Want to Live Without Your Love
Music composer : Hammond, Albert Louis & Warren, Diane Eve
Music edition : Albert Hammond Music & Realsongs
Talent rights : Lee Andre Sellers, Stella Stoker, Kitty Jane Allison, Leslie Davidoff, Charlies S’Jacob, Aleksander Kaitsa, Marija Siskova
