TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The 2-minute Cartier advert features some of the brand’s most famous fans – Willow Smith, Jackson Wang, Lilly Collins, Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Annabelle Wallis, and Maisie Williams in – singing exuberantly to a new version of the 1970s classic, Love is All, composed by Roger Glover. The film was directed by British director and fashion photographer, Charlotte Wales, in Paris, Los Angeles and Shanghai.
Cartier advert Credits:
Director: Charlotte Wales (Colors)
Post-Production Film : Mathematics
Post-Production Music: Thomas Anduze
Business Affairs Music: Barthélémy Ponsot (Prodigious)
Post-Production Digital Assets: Prodigious
Print : Maud Rémy-Lonvis
Client: Cartier International
Sr Vice President Chief Marketing Officer: Arnaud Carrez
International Creative Communications Director: Emmanuelle Guillon
Creative Profuct Content Director: Marco Terroni
Creative Corporate Content Director: Elodie Hubsch-Thiele
Creative Content Group Manager: Hélène Duval
Creative Content Senior Project Manager: Anissa Bouaziz
Agency: Publicis Luxe
Creative Lead: Antoine Bonodot
Creation Team Film And Digital : François Pelce, Camille Beaujard, Benoit Chanson & Melissa Masson
Creative Team Print: Jeremy Givord & Valentin Fillet
Creation Team CRM And e-Commerce : Jean Baratto & Pauline Etourneau
Account Management: Amandine Ribeiro, Yasmina Bourbih, Adeline Pellet, Marine Michoud, Laurence Lévy, Natalia Dobiecka & Anne-Charlotte Delaisement
TV Production: Christine Bouffort
Art Buyer: Emma Boutami
