![Bud Light - Redemption [720p]](https://i.vimeocdn.com/video/708662105-02b3bc7f4b0201d7c18616214b48212d5abd0481750c76d245bb72c24334905b-d_1920)
Bud Light: Redemption – DILLY DILLY!
In this commercial
Bud Light unveiled a new ‘Dilly Dilly’ commercial named “Redemption”. The series of ‘Dilly Dilly’ ads were created by the advertising agency Wieden+Kennedy. This ad features Excalibur sword, the legendary sword of King Arthur.
Sir Doug has finally emerged from the Pit of Misery and he’s out to prove that he’s a friend you can count on.
DILLY DILLY!
9.4
Funny, brilliant campaign.
Memorable9.0
Effective9.0
Style10.0
Heart or Humor9.0
Execution10.0
( 2 votes ) 7.7
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In July 2018, Bud Light had a summer concert called Downtown Dilly Dilly at Elmwood Park in Roanoke, Virginia featuring country music singer Josh Turner .