Bud Light: Redemption – DILLY DILLY!
In this commercial
Bud Light unveiled a new ‘Dilly Dilly’ commercial named “Redemption”. The series of ‘Dilly Dilly’ ads were created by the advertising agency Wieden+Kennedy. This ad features Excalibur sword, the legendary sword of King Arthur.
Sir Doug has finally emerged from the Pit of Misery and he’s out to prove that he’s a friend you can count on.
Funny, brilliant campaign.
In July 2018, Bud Light had a summer concert called Downtown Dilly Dilly at Elmwood Park in Roanoke, Virginia featuring country music singer Josh Turner .