TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Excellent
The advertising agency BBDO New York creates this interesting advert for AT&T. The advert’s tagline is “From Westerns to Family Films, AT&T gives you more for your thing.”
The film begins as a Western and ends as a cartoon. The concept of a TV commercial that combines live-action and animation is not new, but BBDO New York has done a sensational job with this commercial.
Credits:
Advertising Agency: BBDO New York, USA
Chief Creative Officer BBDO Worldwide: David Lubars
Chief Creative Officer BBDO New York: Greg Hahn
Group Executive Creative Director: Matt MacDonald
Executive Creative Directors: David Povill, David Cuccinello
Creative Directors: Kevin Mulroy, Dan Kenneally
Director of Integrated Production: David Rolfe
Group Executive Producer: Julie Collins
Executive Producer: Jessica Coccaro
Business Manager: Meg Foley
Managing Director: Rachel Nairn
Senior Director: David McKenzie
Account Director: Allie Knill
Director of Project Management: Colin Vidika
Communications Planning Director: Mac Russell
Media Agency: Hearts & Science
President, Hearts BBDO Team, AT&T: Ralph Pardo
Group Director, OOH Investment: Vanessa Hartley
Supervisor, OOH Investment: Kat Hamilton
Hearts & Science, Sr. Media Director: Alina Kulesza
Media Director: Chantal Villain
Production Company: Furlined
Director: Dougal Wilson
President: Diane Mccarter
Vice President: Benjamin Davies
Senior Executive Producer: David Thorne
Line Producer: Karen O’Brien
Director of Photography: Joost van Gelder
Production Designer: Jahmin Assa
Composer: Dougal Wilson
Editorial Company: Final Cut
Executive Producer: Suzy Ramirez
Producers: Ana Orrach, Jamie Lynn Perritt
Editor: Joe Guest
Assistant Editor: Zoe Schack
Color: MPC
Color Supervision: Jean Clement Soret
Colorists: Ricky Gausis, Matthieu Toullet
Color Producer: Leianna Campbell
Executive Producers: Meghan Lang, Ellora Chowdhury
Visual Effects Company: Method Studios
Senior VFX Supervisor: Benjamin Walsh
Senior Producer: Pip Malone
CG Supervisor: Rus Brutsche
Comp Supervisor: Toma Bowen
Lead Flame: Ian Holland
Lead Animator: Tim Ranck
Lead FX: Vladislav Tushevskiy
Coordinator: Josephin Peichl
Stop Motion Animation Company: House Special
Executive Producer: Hammack
Creative Director: Kirk Kelley
Animation Director: Paul Harrod
Animation DP: John Nolan
Senior Producer: Rebecca Bowen
Project Coordinator: Casey Follen
Music Company: JSM Music
CEO / CCO: Joel Simon
Executive Producer: Jeff Fiorello
Composers: Nathan Kil, Joel Simon
Audio Finishing: Formosa Group
Mixer / Sound Designer: John Bolen
Executive Producer: Lauren Cascio
