This AT&T’s commercial aired during the holiday is about family get together tomorrow and it is a reminiscent of Apple’s “Misunderstood” advert (the winner of 2014 Emmy Awards – Outstanding Commercial).
The ad highlight that your family is more important than your phone.
The ad was created by BBDO, and the song being hummed on this video is the tune of “You are my sunshine”.
As you can guess, the commercial is targeting parents of teens.
Good holiday message
I like the message of this ad: set aside your phones and socialize during the holidays.