Apple: The City

In this commercial

The new Apple’s commercial promotes iPhone 7 Plus and features the song “Sing to Me” by Walter Martin (feat. Karen O). The tagline is “With Portrait mode on iPhone 7 Plus, you can focus on what you love and leave everything else behind.”

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Focus on what you love

9.2

It is OK.

Memorable9.0
Effective9.0
Style10.0
Heart or Humor9.0
Execution9.0

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