Apple: The Archives

In this commercial

The new Apple TV commercial is created by advertising agency TBWA Chiat Day. The touching advert is named “The Archives” and it promotes iPhone 7 Memories tab feature. The Memories tab in the Photos app automatically creates movies out of the photos and videos in your camera roll.

The background music of Apple’s advert is the songs “Her Dreams” by Luca D’Alberto and “Unchained Melody (cover)” by Lykke Li.

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Touching

9.0

Touching memories.

Memorable9.0
Effective8.0
Style9.0
Heart or Humor10.0
Execution10.0

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