In this commercial
The new Apple’s commercial promotes the Face ID feature on iPhone X. The film opens with a large theater like a concert hall and two characters on a stage. The host asks “Now, for your final memory challenge. This morning you created an online banking password. What is it?”
The main message of the spot is “Remembering your password doesn’t have to feel like a memory challenge. With Face ID on iPhone X, your face is your password.”
Your face is your password
The message is clear and the benefit is well highlighted.