Apple: iPhone 13 PRO advert

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Apple announced the iPhone 13, iPhone 13 mini, and iPhone 13 Pro.

Soon after the launching event, Apple unveiled two interesting commercials for iPhone 13 to highlight its impressive features.

The message of the first video is “EVERYDAY HERO, a real, fake movie about a hero and his trusty iPhone 13. Watch as they endure every challenge that comes their way. Featuring Water Resistance. Ceramic Shield, that’s tougher than any smartphone glass. New Cinematic mode, which adds shallow depth of field to your videos and shifts focus automatically. Superfast 5G. The A15 Bionic chip. Even longer battery life. And improved Night mode.”

The second advert directed by 2x Oscar-winner Kathryn Bigelow, “Hollywood in your pocket,” highlights the cinematic feature of the iPhone 13. The message of this one is “Featuring an all-new Cinematic mode that lets you shift focus from the foreground to the background, 3x optical zoom, advanced low-light performance, macro video, advanced stabilization, and it shoots in ProRes. It’s Hollywood in your pocket.”

iphone 13 advert
apple 13 iphone cinematic mode

Good

8.4

Interesting.

Memorable8.0
Effective8.0
Style8.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 2 votes ) 9.6

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