Nike: Unleash Your Sixth Sense
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Nike: Unleash Your Sixth Sense

The new identity for Nike’s latest campaign for Lacrosse cleats was created by Highdive and Mill+. Mill+ Director Nic Yiallouris says, ”The “Sixth Sense” campaign speaks to that inexplicable awareness certain athletes possess — an awareness that can be found in certain animal species. With that concept at the heart of the film, we conceived […]