What do you do when a PR crisis occurs?
Some companies uses the shock produced by the commercial to draw attention to the ad.
Carnival Corporation‘s “Come Back to the Sea” commercial which made its TV debut in the Super Bowl. They using beautiful footage with cruise ships and a voice over of former President John F. Kennedy. John F. Kennedy wording: I really don’t know why it is that all of us are so committed to the sea, […]
A joyful carnival by Heineken.