A little application intended to make some buzz in social media. A campaign by Tribal Worldwide, Toronto, Canada for McDonald’s Canada. Using motion detector technology, the Fry Defender turns the smart phone into a funny fighting machine. The headline is “Because McDonald’s French Fries aren’t just delicious, they’re fries worth defending.”
The commercial was created by : twofifteenmccann, San Francisco, USA. It is a commercial for an app that play recipes out loud and focus on cooking, not reading a screen. And with voice commands you’re in control. Move from step to step at your own pace without having to touch your touchscreen with messy hands.