TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Well-done
IMPACT BBDO, Dubai, United Arab Emirates creates an interesting campaign for Switch TV, a new mobile media streaming service. The main message of the campaign is that with Switch TV, people can watch the best TV show no matter where and when. The tagline is “Anytime, Anywhere.”
In the campaign, there are three shorts: The Heist, The Hit, and The Meltdown (a satire of the Chernobyl movie).
IMPACT BBDO uses the technique of repetition, making three different versions of the same ad with other characters and stories. This technique works as this is a brand awareness campaigns
