The Super Bowl has long been the ultimate showcase for brands to captivate a global audience with creativity, spectacle, and emotional resonance. Super Bowl LIX, set to kick off on February 9, 2025, promises another round of groundbreaking ads from industry giants and innovative newcomers. Here’s everything you need to know about this year’s event, along with a glimpse into the advertising landscape. Fox is asking for over $7 million for a 30-second commercial broadcasted during the Super Bowl 2025. The game will air on Fox, as it is their turn to host. NBC, CBS, and Fox alternate who airs the Super Bowl each year.
The Power of Super Bowl Advertising
Every year, brands battle for a spot during the most-watched event on television. A 30-second ad during Super Bowl LIX comes with a hefty price tag of $7 million, a figure that reflects not just the airtime but the unparalleled opportunity to connect with over 100 million viewers. For many, these commercials aren’t just ads; they’re cultural phenomena that spark conversations long after the final whistle.
Ram – Goldilocks and the Three Trucks
Mountain Dew – Kiss From a Lime’ ft Seal
Bosch – Antonio Banderas
Pfizer – Knock Out
Google Dream Job
Google Party Blitz
RITZ ft Michael Shannon and Aubrey Plaza
Dunkin – DunKings 2: The Movie
NerdWallet – Genius Beluga
Liquid Death – Safe For Work
Jeep – Harrison Ford
Homes – Morgan Freeman
Duracell – Tom Brady
Totino’s Pizza Rolls – Chazmo Finally Goes Home
TurboTax – Issa Rae
Cetaphil – Lil Wayne
Cirkul – Adam DeVine
GoDaddy – Walton Goggins
DoorDash – Nate Bargatze
Oikos – Juno Temple and Myles Garrett
Uber Eats – Matthew McConaughey
Lay’s – The Little Farmer
Little Caesars Eugene Levy hilarious eyebrow
Squarespace – A Tale As Old As Websites
NERDS – Wonderful World of NERDS
Skechers – Andy Reid
Oikos – Surprising Strength
Coors Light – Sloths
Stella Artois – David Beckham and Matt Damon
Doritos Crash the Super Bowl 2025 -“Abduction”
Coffee Mate – Shania Twain
Häagen-Dazs – Vin Diesel, Michelle Rodriguez, and Ludacris
Pringles Super Bowl 2025 Call of the Mustaches
Instacart – Big Game Deals
HexClad – Unidentified Frying Object
Bud Light – Post Malone and Shane Gillis
Reese – Chocolate Lava Big Cups
Booking.com – The Muppets
Budweiser Clydesdales Return for Super Bowl 2025
Michelob Ultra Super Bowl – Willem Dafoe and Catherine O’Hara
Hellmann Super Bowl When Sally Met Hellmann
NERDS – What a Wonderful World
Hims & Hers Super Bowl
“No Reason to Hate,” featuring Tom Brady and Snoop Dogg
Dove “These Legs”
Disney+ – What If
Super Bowl 2025 Advertisers List: Full Lineup, Trends, and Insights
While the full lineup is still evolving, several brands have already staked their claim to the Super Bowl spotlight:
- Skechers: Marking its 12th appearance, Skechers continues its tradition of engaging Super Bowl audiences.
- Mountain Dew: Returning for the seventh time, Mountain Dew is expected to deliver another high-energy campaign.
- Pringles: The chip brand is back for its eighth consecutive year, promising a fresh creative direction.
- Jeep: After a brief hiatus, Jeep returns to highlight its latest automotive innovations.
- Totino’s Pizza Rolls: Making its Super Bowl debut, Totino’s aims to capture the attention of snack enthusiasts nationwide.
- Reese’s: Following a successful campaign in 2024, Reese’s is set for a bold return.
- Ritz: The cracker brand is airing its first-ever Super Bowl ad, signaling a significant marketing push.
- Taco Bell: Breaking a three-year hiatus, Taco Bell plans to feature real customers in its upcoming ad.
- Instacart: The grocery delivery service is set to make its Super Bowl debut, reflecting its marketing evolution.
- Doritos: Reviving its “Crash the Super Bowl” contest, Doritos invites fans to create their own ads, with the winning entry airing during the game.
- Lay’s: Returning to the Super Bowl, Lay’s plans to introduce its All Dressed flavor to the U.S. market.
- Bosch: The German technology company is set to air its first-ever Super Bowl spot, marking a significant entry into the big game advertising arena.
- DoorDash: Marking its fourth appearance, DoorDash will highlight its DashPass membership service.
- Häagen-Dazs: The ice cream brand is making its Super Bowl debut with a national ad campaign.
- NerdWallet: The personal finance company will air its first Super Bowl ad, aiming to inform viewers about making smart financial decisions.
- Stella Artois: The beer brand returns to the Super Bowl, having last advertised in 2019.
- MSC Cruises: The European cruise line is set to air its first Super Bowl ad, seeking to build awareness in the U.S. market.
- NFL: The league itself will continue its tradition of advertising during the game, likely focusing on promoting the sport and its initiatives.
- TurboTax: The tax preparation service returns for its 12th consecutive appearance, aiming to reach viewers during tax season.
- Verizon: While not an in-game advertiser, Verizon is hosting “Super Bowl FanFest” events across 30 NFL cities, bringing the Super Bowl experience to fans nationwide.
Stay tuned as we update this list with new advertisers and campaign details!
Where is Super Bowl 2025?
Super Bowl LIX will take place at the legendary Caesars Superdome in New Orleans, Louisiana. This iconic venue, known for its electric atmosphere and rich NFL history, has hosted the Super Bowl more than any other stadium, making it a fitting stage for its 59th iteration.
The game kicks off at 6:30 PM ET, ensuring a prime-time slot for both football fans and advertising enthusiasts alike.
Kendrick Lamar Headlines the Halftime Show
This year’s halftime show features not only Kendrick Lamar, the Grammy-winning artist known for his thought-provoking lyrics and electrifying performances. Lamar returns as the headliner after wowing audiences during a brief cameo in the 2022 Super Bowl show. Expect a visually stunning production with hits like HUMBLE., DNA., and All The Stars.
Why Advertisers Invest in the Super Bowl
For brands, the Super Bowl represents much more than 30 seconds of fame. It’s a powerful platform to launch new products, as many companies choose this stage to unveil their most anticipated offerings. With millions of viewers worldwide, these ads transcend their original purpose, often becoming viral sensations that spark widespread conversations. Additionally, the Super Bowl is a unique opportunity to solidify brand identity, using humor, heartfelt storytelling, or bold creativity to leave a lasting impression on audiences.
What to Watch For in 2025
This year’s advertising campaigns are expected to reflect key industry trends. Sustainability will take center stage, with automotive brands like Jeep highlighting their electric vehicle innovations. Health and wellness themes are also anticipated, as food and beverage companies craft creative campaigns focusing on mindful consumption. Meanwhile, tech giants will once again captivate audiences with cutting-edge visuals and imaginative storytelling. Adding fresh perspectives to the lineup, new entrants such as Totino’s and NerdWallet are making their Super Bowl debut, promising to deliver innovative and exciting campaigns.
Beyond the Game
The Super Bowl is a cultural phenomenon that unites people through sports, music, and the world’s most memorable ads. With a diverse mix of advertisers, a legendary halftime show, and the vibrant backdrop of New Orleans, Super Bowl LIX is shaping to be an unforgettable event.
Stay tuned for updates on the full advertiser lineup, ad previews, and insider insights as we get closer to game day!