TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Hilarious
This hilarious advert, directed by Mira Kaddoura, has a simple message “For too long parents have been struggling under a false ideal that simply doesn’t exist.” The commercial was created by the advertising agency Red & Co Portland for the Baby products brand Babyganics.
The background music of the commercial is the kids’ song “The Wheels on The Bus.”
I love how Babyganics embraces the chaos and imperfections of parenting in their advert. It’s a refreshing reminder that it’s okay not to have it all together, and that sometimes the messiness is what makes parenthood so beautiful.