TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Apple unveiled a commercial about iPhone XR battery life. The film features the song Stay Awake by Julie Andrews
The marketing message is “iPhone XR has the longest battery life in an iPhone ever. So whether you’re streaming video, watching live sports or playing a game, you’ll lose power before your iPhone XR will.”
“Stay awake, don’t rest your head…
While the moon drifts in the skies
Stay awake, don’t close your eyes…♬
You’ll lose power before it will
The longest battery life in an iPhone ever.
That’s iPhone XR
Apple”
Apple says that the XR’s battery should last longer than even the iPhone XS Max, offering up to an hour of extra video playback or two hours of internet access.
