Valentino has unveiled its latest video advertisement, “Pavillon des Folies,” offering an immersive exploration into the realm of delicate maximalism. This visual fantasy, directed and photographed by Glen Luchford (a well-known director for various fashion ads like Louis Vuitton, Gucci or Calvin Klein), presents a suspended narrative where diverse personalities transform into archetypes. Each look is meticulously crafted under the artistic direction of Creative Director Alessandro Michele.
Creative Vision: A Fusion of Elegance and Innovation
“Pavillon des Folies” serves as a testament to Valentino’s commitment to timeless values, weaving a story where classic elegance converges with contemporary innovation. The campaign features a diverse array of personalities, each embodying the brand’s ethos through intricate designs and rich textures.
Artistic Execution: A Sensory Experience
The advertisement’s aesthetic is enriched by the song “In The Mix (Fast Eddie’s Mix)” by Mix Masters featuring MC Action, which amplifies the dreamlike atmosphere, imparting a unique sensory quality to the entire production. This auditory element complements the visual opulence, creating a harmonious blend that captivates the viewer’s senses.
Conclusion
Through “Pavillon des Folies,” Valentino reaffirms its dedication to blending classic elegance with contemporary innovation. The campaign not only showcases the brand’s artistic vision but also invites viewers to immerse themselves in a world where fashion transcends time and trends.
Credits
Creative Director: Alessandro Michele
Director and Photographer: Glen Luchford
Models: Summer Dirx, Kieran Richber, Glory, Gen Itakura, Weiyi Fang, Arek John, Aimee Byrne
Art Director: Christopher Simmonds
Set designer: Gideon Ponte
Stylist: Jonathan Kaye
Hair Stylist: Paul Hanlon
Make Up Artist : Yadim
Manicurist: Lauren Michelle Pires
Movement Director: Meshach Henry
Casting Director: Ben Grimes
Music:
In The Mix (Fast Eddie’s Mix)
Mix Masters feat. MC Action