The 60-sec Budweiser’s TV commercial, titled “The New Bud in Town,” features Charlize Theron, as she kicks ass in games across the bar all while never spilling a drop of her beer. The creative brings the limited edition brew to the national stage, with the King of Beer‘s new Reserve Series front and center.
The marketing message is “Two American icons are bringing back Copper Lager by popular demand this fall. Aged over Jim Beam barrel staves, Budweiser Reserve Copper Lager has a toasted oak aroma with hints of vanilla and caramel rye.”
The creative for Budweiser’s commercial is led by Vayner Media.