Volvo Trucks unveiled an epic commercial featuring Roger Alm, the President of Volvo Trucks, in an unexpected role. Named ”The Tower,” the advert promotes the new Volvo FMX, FH, FH16, and FM — by stacking them on top of each other.
You can watch at the end the behind the scenes film.
I have seen many TV commercials with epic content, but few are able to put the product in the foreground and make the product promoted epically. Volvo Trucks has done just that.