Super Bowl 2025 Ad Teasers: Watch All the Previews and Campaign Highlights
The Super Bowl isn’t just about football—it’s the world’s biggest advertising stage. Brands spend months crafting creative, bold, and often surprising ads to capture the attention of millions. As Super Bowl LIX approaches, companies are ramping up excitement by releasing teasers for their commercials. Here’s your guide to all the 2025 Super Bowl ad teasers and what to expect on game day.
MSC Cruises 2025 Super Bowl ad teaser
GoDaddy “Who’s That?” teaser
Instacart teaser starring the Pillsbury Doughboy
Instacart makes its Super Bowl debut in 2025 with “Big Game Deals,” a teaser starring the Pillsbury Doughboy, Old Spice Guy, and Heinz wiener dogs, blending nostalgia and convenience in a star-studded campaign.
Bud Light’s Super Bowl 2025 teaser ft. Post Malone and Shane Gillis
Pringles featuring Adam Brody, Nick Offerman, and James Harden
Get a first look at Pringles’ Super Bowl 2025 ads featuring Adam Brody, Nick Offerman, and James Harden. Uncover mustache-inspired teasers.
Squarespace
Squarespace returns for its 11th Super Bowl with “A Tale As Old As Websites.”
Reese’s: A Sweet Return with Signature Wit
Reese’s is making its second consecutive appearance at the Super Bowl, airing a 30-second spot during the first half of the game. Created by agency Erich & Kallman, the ad promises to deliver the brand’s “signature wit” alongside some unexpected surprises.
On January 15, Reese’s released two entertaining teasers that highlight the craziness of its devoted fans. In the first teaser, a determined grandma races uphill toward an erupting volcano, chanting “lava” with unrelenting enthusiasm. The second teaser features a bride abandoning the altar to embark on a similarly daring uphill journey. Both clips showcase Reese’s playful, over-the-top humor, setting the stage for what’s sure to be a memorable Super Bowl ad.
Watch the teasers: Reese’s fans are already excited and eager to see how the full spot unfolds on game day.
Häagen-Dazs: Revving Up for a Sweet Super Bowl Debut
For the first time, Häagen-Dazs will join the Super Bowl advertising stage in 2025 with a national campaign that marks a major milestone for the Froneri-owned brand. The ad is led by creative agency Nice&frank, with support from Spark Foundry and The Door, and follows the success of its popular “That’s Dazs” campaign.
On January 9, Häagen-Dazs unveiled its first teaser, titled “Engines On.” The teaser shows a car speeding down the road, piloted by a mysterious, as-yet-unrevealed driver. The clip sets a thrilling tone, leaving audiences eager to see how the premium ice cream brand ties its product to this high-energy narrative.
Watch the teaser: Häagen-Dazs’ debut promises to bring a bold and unexpected twist to Super Bowl advertising, leaving fans curious and hungry for more.
Why Teasers Are Important
Super Bowl ad teasers are a strategy. By generating buzz ahead of the game, brands can build anticipation, spark online conversations, and maximize the impact of their commercials.
Stay Tuned for Game Day
As more brands release their teasers, this article will be updated with new previews and campaign highlights. Bookmark this page to stay ahead of the Super Bowl 2025 advertising game, and don’t miss the chance to witness some of the most creative and memorable commercials of the year.
Which teaser has you most excited so far? Share your thoughts in the comments below!