The festive season at Morrisons this year comes with a unique twist: singing oven gloves! In a move that’s sure to capture hearts and spark smiles, the supermarket chain has debuted its Christmas advert, which is nothing short of a musical tribute to the unsung heroes of the holiday feast—the hosts. Let’s unwrap this present of an ad and see if it truly delivers the Christmas cheer.
Morrisons’ Christmas advert for 2023 is a playful and supportive nod to the holiday hosts. With a catchy tune and a heartwarming message, it’s a campaign that aims to stick in your head and maybe even get your gloves dancing. Whether it will become as iconic as the jingle remains to be seen, but it’s certainly given us ‘more reasons to shop at Morrisons’ this Christmas.
Ratings Breakdown:
- Memorable (75/100): The sight of oven gloves crooning an 80s hit is quirky enough to stick in your mind.
- Effective (80/100): Morrisons positions itself as the go-to place for festive shopping, aligning with the ad’s supportive message.
- Style (70/100): The ad opts for a cozy, familiar British Christmas aesthetic with a touch of whimsy.
- Heart/Humor (85/100): The ad is heartwarming, with a side of humor as the gloves dance and keep secrets.
- Execution (82/100): From the choreographed glove dance to the final turkey reveal, the ad is well-executed, though it risks being overshadowed by its own novelty.
Interesting Facts:
- The ad is set to Starship’s 1987 hit song ‘Nothing’s Gonna Stop Us Now’, a power ballad about triumph and togetherness.
- Directed by Tim McNaughton of The Bobbsey Twins, the ad is slated to appear in prime TV spots and cinemas, even before blockbuster films.
- Morrisons is creating an interactive social media karaoke challenge, #GloveOke, to engage customers in a festive sing-along.
Morrisons Christmas Advert Pros and Cons
PROS:
- Nostalgic Tune: The choice of Starship’s classic is a masterstroke, tapping into the audience’s love for nostalgia.
- Engaging Concept: The personification of oven gloves is a novel idea that adds character and charm to the ad.
- Interactive Element: The #GloveOke challenge is a clever way to extend the campaign’s reach and engage with the audience on social media.
CONS:
- Gimmick Overload: There’s a thin line between charming and gimmicky, and this ad dances on that line with its singing gloves.
- Predictable Plot: Beyond the singing gloves, the ad follows a predictable Christmas ad formula, which might not stand out in a crowded festive ad space.
Conclusion
Morrisons’ Christmas advert for 2023 is a festive foray that combines the comfort of tradition with a dash of novelty. With its chorus of singing oven gloves, the supermarket chain reminds us that nothing should stop us from enjoying the holiday season, especially not the daunting task of cooking the Christmas dinner. It’s a reminder that Morrisons is here to help, with quality offerings and a bit of cheer, making it a memorable addition to this year’s lineup of Christmas adverts.