McDonald’s ads 2023

McDonald’s ads 2023 are unexpected. The first commercial from 2023 shows neither food nor McDonald’s locations. Not even the brand!

McDonald’s UK unveiled the ‘Raise Your Arches’ advert, created by the advertising agency Leo Burnett.
The film was directed by Edgar Wright, and it is set to the 1985 song Oh Yeah by Yello.

Conclusions

The “Raise Your Arches” advert wants to create a trend, a habit, and a secret message among the brand’s fans. It’s an exciting idea, but the ad needs considerable reach to start a trend.

PROS

• The idea is good
• The ad is well done
• The actors played well

CONS

• The product is not present in the ad
• The brand is not present in the film
• The chosen music is not the most suitable for a McDonald’s ads 2023

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