The advertising agency VMLY&R creates a funny commercial for Wendy’s. The Wendy’s advert features Reggie Bush, a former American football running back who now serves as an on-air college football analyst for Fox Sports. The message is that “Reggie Bush had something important taken from him. So Wendy’s is returning it.” It is about Wendy’s Pretzel Bacon Pub Cheeseburger!
PRO:
- Funny
- Message is clear
- The product is visible in the ad
CONS:
- The ad is based on a controversy (Bush voluntarily forfeited his Heisman Trophy)
- No strong call to action
