Royal Bank of Canada has just added a new commercial to its “Movie Trailer” campaign: The Mortgage Science Fiction. This campaign that imitates movie trailers debuted a year ago and it was created by Canadian advertising agency Entrinsic (last year Entrinsic has been acquired by Engagement Labs, Toronto). The audience consists of young couples who want a new home. Those young customers do not respond to traditional advertising, but this campaign may actually want to watch.
The older videos in RBC The Mortgage Movie Trailer campaign:
The Mortgage Romantic Comedy Trailer (2014)
The Mortgage Horror Trailer (2014)
The Mortgage Drama Trailer (2014)