Old Spice unveiled its new commercial named “A Breath of Fresh Hair.”
The marketing message is “Have you ever wanted your head and fresh hair immortalized as a hood ornament to show off on the hood of your prized automobile as you cruise along the interstate at a carefree 7 mph? To maybe get one, post your headshot with #BreathOfFreshHair and tell us why you deserve your very own hood ornament. While supplies last. Oh, and buy Old Spice Dry Shampoo for an easy route to clean, refreshed hair.”