BMW unveiled a weird advert to promote the all-new BMW 4 Series Coupé. The marketing message is “The styling of the new BMW 4 Series Coupé provides an expressive showcase for the individual character, which radiates pure driving pleasure from every angle.”
Also, BMW claim that BMW 4 Series Coupé is “a vehicle concept focused squarely on delivering dynamic driving pleasure”
I don’t understand the connection between BMW cars and vampires, but maybe it’s just me.