The advertising agency Mother London and Pulse Films create this animated advert for IKEA. The IKEA commercial reminds me of the movie WALL-E.
The advert was directed by Ninan Doff and the music is “Keep Movin” by Crosby St Models.
The marketing message of the IKEA advert is “Going to eco-extremes to try and save the planet is a great thing to do, but for the majority of us, it’s not an easy thing to do. If everybody makes a few easy little changes to live more sustainably, it’ll have a far bigger impact. And with our range of affordable, everyday solutions, the power of change is in everybody’s hands. The difference isn’t going to be made with a few grand gestures, it’ll be when we all change a bit for good.”
Credits:
Agency: Mother London
Production: Pulse Films
Director: Ninian Doff
MD/EP: James Sorton
Producer: John Bannister
Production manager: Fatima Zaman
Production designer: David Lee
DOP: Fabien Wagner
VFX/post: nineteentwenty
CD: Bill McNamara
Producer: David Keegan
2D lead: Chrys Aldred
3D lead: Chris King
2D artist: Adam McHale, Claire Larkin, Nicole Palucsis, Joe Holt, Reynold Rodrigues, Leila Wishart
3D artist: Adam White, Ben Revens, Ben Thomas, Eva Bennett, Martin Blunden, Andrew Maccabe, Urte Olsauskaite, Ivan Tomovic, Christopher Holmes, Oliver Atton-Higgins, Elena Schurkus, Alison Stott, Greg Martin
Matte painting: Aurelien Ronceray
Colorist: Kai Van Beers, Duncan Russell @ nineteen twenty
Edit: Stitch Editing
Editor: Leo King
Music supervisor: Nick Nash
Sound: 750mph
Sound designer: Sam Ashwell