Hyundai’s new advert was created by Innocean Australia and directed by Michael Spiccia through Scoundrel. The campaign tagline is “Peace At Last.”
The 60-sec ad tells the story of family travel with a Hyundai Santa Fe and how the car helps to transform the chaos into perfect harmony.
The background music is “Orinoco Flow” a song by the Irish singer-songwriter Enya, released on 15 October 1988.
Creative Agency: Innocean Australia
Executive Creative Director: Wes Hawes
Creative Director: Dan O’Connell
Creative Team: Dan O’Connell and V. Wassim Kanaan
Head of Strategy: Karl Bates
Head of CX: Romy Briers
Client Partner: Ian Hartley
Snr Account Director: Vincent Pled
Account Director: Sarah Gardan
Director of Integrated Production: Craig Sloane
Integrated Producer: Louis Moore
Snr Integrated Producer: Warrick Nicholson
Finished art/Design Juliana Bacmaga
Digital Production: Amanda Davis
Social Media Manager: Taylah Nilsson
Production Company: Scoundrel
Director: Michael Spiccia
Executive Producer: Kate Gooden
Executive Producer: Adrian Shapiro
DOP: Jeremy Rouse
Production Design: Sherree Phillips
Casting: Allison Meadows – Mullinars Casting
Editor: Mark Burnett, The Editors
Colourist: Ben Eagleton
VFX: Fin Design & Effects
Sound Post Production and Music: Sonar Music
Track: Enya – Orinocco Flow
Music Clearance – Anton Trailer – Trailer Media
Photography: Michael Corridore, Photoplay.
Media: Hearts and Science
Client: Hyundai
Director of Marketing: Kevin Goult
Product Portfolio Marketing Manager: Helen Gilmartin
Product Marketing Specialist: Lisa Yau