Honda debuts a new brand marketing campaign, taking viewers on a journey through the company’s global, 73-year product history to demonstrate how it will continue innovating to fulfill the vision of founder Soichiro Honda that “the purpose of technology is to help people.”
The campaign “Origin of Determination” highlights over 100 of Honda’s pioneering products, while pointing toward Honda’s future.
Honda worked with its agency of record, RPA, on the new brand campaign. Director Paul Mitchell, known for his passionate storytelling with a cinematic eye and the ability to connect live-action with visual effects, and VFX company, A52, helped bring the Honda “Origin of Determination” creative to life.
Viewers will see new and iconic heritage Honda products during the 60-second spot set to “Stampede” – a remix of Verdi’s “La Traviata, Act I” – by Superhuman, including:
- S600 sports car: the company’s first passenger car
- RA272 Formula 1 race car: the first Honda race machine to win an F1 race in 1965, and various other Honda-powered race machines
- 1973 Honda Civic: the breakthrough first-generation Civic that led the industry in meeting the stricter exhaust emissions requirements of the U.S. Clean Air Act without using a catalytic converter
- 2022 Honda Civic: the best-handling, best-equipped and most fun-to-drive Civic ever
- Honda’s rugged light truck lineup: including the 2022 Ridgeline pickup
- Honda powersports products: including the Talon sport side-by-side
- HondaJet Elite S: the fastest, farthest and highest-flying aircraft in its class
- Honda worked with its agency of record, RPA, on the new brand campaign. Director Paul Mitchell, known for his passionate storytelling with a cinematic eye and the ability to connect live-action with visual effects, and VFX company, A52, helped bring the Honda “Origin of Determination” creative to life.