Corona ad 2023 called “Keeping the Beat” features Andy Samberg, Karol G, and Snoop Dogg. The ad aims to create a laid-back, tropical vibe while showcasing the stars enjoying Corona Extra beers. The ad was created by the agency MullenLowe and continues last year’s campaign. The campaign has two more 15-sec ads but without those three celebrities.
PROS
Star Power: With Andy Samberg, Karol G, and Snoop Dogg on board, the ad captures the audience’s interest and potentially broadens its reach.
Relaxed Atmosphere: The ad’s setting on a tropical beach and the stars’ casual interactions create a laid-back atmosphere that aligns with Corona’s brand identity. This effectively communicates the “La vida más fina” tagline and reinforces the brand’s connection to leisure and relaxation.
Engaging Storyline: The ad’s storyline, featuring the stars creating a beat together, is entertaining and engaging. This adds to the overall appeal of the ad and holds viewers’ attention.
CONS
Predictable Setting: While consistent with Corona’s brand identity, the tropical beach setting is somewhat predictable and could limit the ad’s memorability and effectiveness.
Conclusion
The Corona ad 2023, “Keeping the Beat” is a funny and engaging campaign featuring well-known celebrities and a relaxed atmosphere.
Corona ad 2023 Keeping the Beat cast
Andy Samberg is a talented actor, comedian, and writer, best known as a former Saturday Night Live cast member and for his work with The Lonely Island comedy group.
Karol G is a chart-topping Colombian reggaeton singer and songwriter known for her captivating voice and vibrant performances.
Snoop Dogg is a legendary rapper, actor, and entrepreneur recognized for his laid-back style, iconic music, and influential presence in the entertainment industry.