Cheetos is popping back into the Super Bowl ad scene for the first time in over a decade to debut its biggest innovation in a decade — Cheetos Popcorn — on the world’s largest advertising stage. The :30 TV commercial will kick off Cheetos’ newest marketing campaign, “It’s a Cheetos Thing.” and the ’90s hip-hop star MC Hammer is the star of it.
The music fits perfectly with the marketing message. It fits so much that I think music was first and then the marketing message.
The background music is the MC Hammer‘s most beloved songs, “U Can’t Touch This”
