Mattress brand Nectar Sleep unveiled a brilliant campaign featuring Yawn Yawnson, a fictional motivational sleeper character. The campaign was created by the advertising agency Mustache.
Nectar – a memory foam mattress with a 365-night sleep trial
The message is “Introducing the world’s quietest revolution.
Join the world’s first motivational sleeper, Yawn Yawnson, and his Bed Head followers in their movement to Awaken Great Sleep with Nectar.
It’s time to get your snooze back. This is your moment. This is your mattress”