Created by advertising agency: McCann, New York, “This is Monumental.” is the new MGM’s commercial. The advert promotes the new MGM National Harbor resort (opening on 2016, December 8)
“After years of planning, designing and developing, we are thrilled that the moment is almost upon us to share this very special resort with the community and visitors from around the world,” said Lorenzo Creighton, president of MGM National Harbor. “We are grateful to Prince George’s County, the state of Maryland and all of the local designers, artisans and businesses that have collaborated with us to deliver this international resort with very local roots.”
Director: Martin Aamund
Production Company: Tool of North America
VFX: Framestore
Audio Company: Significant Others
Original Music Score: Human
Bill Boasberg, the resort‘s general manager, said, “On December 8, MGM National Harbor will introduce something unprecedented to one of the country’s most popular travel destinations. Under one roof, guests will enjoy a sophisticated hotel experience, high-energy casino, celebrity-chef restaurants, world-class entertainment, nightlife, destination spa, upscale retail and curated art, complemented by incredible panoramas of D.C., Maryland and Virginia.”