The new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film.
The advert was shot in the Golden State of California by Glen Luchford, a world-famous fashion and portrait photographer.
The soundtrack is the beautiful song ‘Lovin’ You’, Minnie Riperton, written by Minnie Riperton and Richard Rudolph.