“What’s the Matter With Owen?” is the name of the new General Electric campaign aim to strengthen its position as a digital industrial company. The campaign has three hilarious commercials about having a harder time getting that General Electric is a company that creates a new language for the industry.
The advertising agency is BBDO New York.
The “General Electric: Hammer” commercial cast:
Gianmarco Soresi plays Owen
Rick Overton plays Dad
Mari Weiss plays Mom
The second ad is named Zazzies and it is about developers joining GE to work on big, world-changing things versus frivolous app developers.
Last ad, Big News , is about an age group does not know GE as a digital industrial company.