‘The Letter’ is the name of the Coca-Cola Christmas commercial 2020. As this year Coca-Cola marketing activities will not involve its annual truck tour, the message is “give something only you can give – yourself”.
‘The Letter’ is a big-budget advert and was created by advertising agency Wieden + Kennedy, directed by Taika Waititi (known for the movie “Thor: Ragnarok”) and production company Hungry Man.
Maybe you’ll miss the fleet of twinkling Coca-Cola trucks making their way across a snowy landscape and sing ‘Holidays Are Coming’. The trucks have become Christmassy icons since Coca-Cola launched on TV in 1995.