Ogilvy UK and WPP create this year’s Boots UK Christmas campaign.
Boots is launching hundreds of individual ‘Bootiques’: gift edits curated around the countless personalities that make up the fantastic people that we love. Bootiques will appear online, in Boots stores, in out-of-home, social media and experiential channels.
Whoever you are buying for, Boots will have fun, engaging Bootique for them… There will even be a ‘Build Your Own Bootique’ online tool to share your passions with friends and family.
Marketing Director for Boots UK and Ireland, Helen Normoyle said: “This Christmas we want to help the nation feel good, with a fun look at the very real challenge of finding that perfect gift. People’s ever-changing passions and interests can make it tough to buy for them at Christmas. We have used that challenge as a source of creative inspiration to help customers easily shop from the amazing range of gifts Boots have to offer, across our gifting, beauty, health and wellness ranges.”