Apple recently released a new advertisement for their Apple Watch Series 9, titled “Introducing Apple Watch Series 9 | Apple.” The video, which is 60 seconds long, aims to showcase the new features of the Series 9, including a brighter display and a more powerful chip. The video also teases a magical new way to use the watch without touching the display—by double-tapping your index finger and thumb together.
The Good
- Visuals and Soundtrack: The ad is visually captivating, with scenes ranging from a climber to a baker and even a beekeeper. The soundtrack, “Ya Ya Power” by KingupingU, adds an energetic vibe that complements the visuals well.
- Innovation Highlight: The ad does a good job of highlighting the new gesture-based controls, which is a unique feature that sets it apart from previous models and competitors.
The Bad
- Lack of Information: While the ad is visually stunning, it leaves much to be desired in terms of information. Unlike Samsung‘s Galaxy Watch ads, which often delve into technical specifications, Apple’s ad is more about creating a mood than providing details.
- Duration: At just over a minute, the ad feels rushed. It tries to cram in various scenarios where the Apple Watch could be useful, but this approach dilutes the focus on its new features.
- Ambiguity: The ad mentions a “magical new way” to use the watch but doesn’t elaborate. This could leave viewers confused or skeptical, a pitfall avoided by brands like Garmin, which are more straightforward in their advertising.
Comparison with Competitors
- Samsung Galaxy Watch: Samsung’s ads are generally more informative, focusing on specifications and unique features. They also tend to be longer, allowing for a more comprehensive look at the product.
- Garmin Forerunner: Garmin’s ads are straightforward and target a specific audience—runners and athletes. They clearly outline the features and benefits, something Apple’s ad lacks.
- Fitbit Versa: Fitbit’s advertising focuses more on health and wellness features. Their ads are also more explanatory, making it easier for the viewer to understand the product’s capabilities.
Final Thoughts
Apple’s new ad for the Watch Series 9 is a visual treat but falls short in delivering substantive information. While it does a good job of creating buzz around the new gesture controls, it could benefit from a more balanced approach that also includes technical details, much like its competitors.
Apple Watch Series 9
The new watch promises to be a game-changer with its advanced features and environmental milestones. The Series 9 is powered by Apple’s new S9 SIP chip, offering system-wide improvements and new features like a double-tap gesture and on-device Siri. It also boasts a brighter display, faster on-device Siri, and precision finding for iPhone. Apple offers a carbon-neutral option for the eco-conscious, aligning with their 2030 plan to be carbon-neutral across their entire business.
How Does It Compare to Previous Models?
The Series 9 comes with a new 4-core neural engine that can process machine learning tasks up to twice as fast as the Series 8. The display brightness has been amped up to 2000 nits, double that of its predecessor. However, it maintains the same 18-hour battery life, which might disappoint those looking for an upgrade in this department.
The Double-Tap Gesture: A Gimmick or a Useful Feature?
One of the standout features is the new double-tap gesture, which allows users to control the watch using just one hand without touching the display. While this seems innovative, it’s worth questioning how often users will find this feature practical in real-world scenarios.
Environmental Milestones: Marketing Hype or Genuine Commitment?
Apple has made the Series 9 its first-ever carbon-neutral product. This is a significant step towards their 2030 goal of being carbon neutral. However, one must question whether this is a genuine commitment to environmental sustainability or another marketing gimmick to attract a more eco-conscious consumer base.
Apple Watch Series 9 Price
Apple Watch Series 9 starts at $399 (U.S.), and Apple Watch SE starts at $249 (U.S.).