XFINITY: Hooking Up Grandma’s House

In this commercial

Hooking Up Grandma’s House” is the new XFINITY’s commercial. The advert was created by advertising agency 72andSunny and it promotes XFINITY X1 Entertainment Operating System with Voice Remote. The advert was directed by Matthew Frost through Iconoclast.

The tagline is “The Future of Awesome.” and the background music is Songs Home by Edward Sharpe & The Magnetic Zeros.

Grandkids across the country miss visiting grandma’s house on social media because of her lack of technology. So this holiday, we helped one grandma hook her house up with XFINITY to bring the two generations closer together and prove to her grandkid how awesome grandma really is.

CREDITS
Client: Xfinity
Senior Vice President, Marketing Communications: Peter Intermaggio
Vice President, Brand Marketing: Todd Arata
Executive Director, Marketing Communications: Dustin Hayes
Director,Marketing Communications: Katie Senderowitz
Senior Manager, Brand Marketing: Diana Hicks

Agency: 72andSunny
Chief Creative Officer: Glenn Cole
Executive Creative Director: Bryan Rowles
Executive Creative Director: Guillermo Vega
Group Creative Director: Eric Steele
Creative Director, Designer: Erik Norin
Senior Designer: David Goss
Senior Writer: Mikio Bradley
Junior Designers: Serena Smith, Anne Marie Wonder
Junior Writer: Oliver Gormsen
Group Strategy Director: Marshall Ball
Strategy Director: Jennifer Lewis
Strategist: Lauren Wong
Managing Director: James Townsend
Brand Director: Mallory Solomon
Brand Coordinator: Dylan Levy
Head of Production: Lora Schulson
Senior Film Producer: Julia Lafferty
Film Production Coordinator: Samira Mostofi
Partnerships, Legal Managers: Marissa Burnett, Laura Fraser
Partnerships, Legal Coordinator: Pamala Billman

Production Company: Iconoclast
Director: Matthew Frost
Executive Producer: Charles-Marie Anthonioz
Line Producer: Caroline Pham
Director of Photography: Matyas Erdely
Editorial Company: Exile Editorial
Editor: Matt Murphy
Post Producer: Evyn Bruce
Executive Producer: Sasha Hirschfeld
Visual Effects Company: Method Studios
Creative Director: Randy Swanberg
Visual Effects Producer: Stephanie Katritos
Executive Producer: Angela Lupo
Head of Production: Jeff Wolfe
Mix, Sound Design:
Audio Company: Heard City
Mixer: Keith Reynaud
Producer: Sasha Awn
Music:
Executive Producer: Sara Matarazzo
Senior Music Producer: Abbey Hickman
Assistant Producer: Marissa Hernandez
Composer: Eugene Cho

The Future of Awesome

9.4

This advert will touch your heart. Well done!

Memorable9.0
Effective9.0
Style9.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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