TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
About all-electric car
Volvo unveiled a new commercial for its plug-in hybrid SUV (XC90). The message is “Not ready to jump on the all-electric train (or car)? Volvo Recharge plug-in hybrids give you both worlds – electric most of the time, hybrid when you need it. We call them electric cars with a backup plan.”