In this commercial
The new Volkswagen commercial is funny and it promote the Volkswagen Passat TDI Clean Diesel (up to 814 highway miles/tan). The headline is “Keep track of your kids. Not your fuel gauge.”
As the diesel fuel is cheap those days, the brief for a commercial to promote fuel efficiency should be different than usual “save some dollars”. so the advertising agency, Deutsch L.A., comes with idea that fewer stops to gas stations keep you out of the troubles.
Unfortunately when you go to learn more about the Passat TDI Clean Diesel on Volkswagen official webpage there are not any clear details about this feature.
Mothers are the new Volkswagen target audience
Fuel efficiency is good if you have bad kids.