TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Sensual
Donatella Versace is the Chief Creative Officer of the new Versace commercial directed by Gordon von Steiner, a Canadian/British filmmaker and photographer widely recognized for his modern approach to fashion and the female form. The advert promotes the new sensual fragrance Dylan Blue Pour Femme and features Hailey Bieber (US model and television personality), Bella Hadid (“Model of the Year” in 2016), and Louis Baines (British fashion model).
The campaign was shot on a secluded island off the coast of Sardinia and captures the celebratory mood of summer.
UPDATED with: Versace Dylan Blue Pour Homme, Versace Dylan Blue Pour Femme, and Behind The Scenes of Versace Dylan Turquoise Pour Femme Campaign.
Credits:
Chief Creative Officer: Donatella Versace
Film director: Gordon von Steiner
Photographer: Harley Weir
Art direction: Kevin Tekinel and Charles Levai
Stylist: Jacob K
Hairstylist: Syd Hayes
Make-up artist: Isamaya Ffrench
Music: Clara Deshayes
Models: Hailey Bieber, Bella Hadid, Louis Baines
Casting director: Piergiorgo Del Moro