SUBWAY: Italian Hero
In this commercial
Subway unveiled two new 30-second commercials to promote the Italian Hero Sandwich. The campaign was created by the advertising agency MMB. The campaign tagline is a hashtag: #SearchForBetter”
“Close-knit neighborhoods are like family. Always in each others business. Throw good food in the mix, like a Subway Italian Hero, and forget about it, those neighbors can’t stop talking.”
Some viewers may find the commercial offensive as it has clear references to stereotypes about Italians. I don’t think that this Italian Hero commercial is racist even it is full of stereotypes. Maybe it tries too much to be funny.
Search For Better
Nor hilarious or spectacular, but the new SUBWAY advert does its job and promotes the new Italian Hero Sandwich.