TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The advertising agency BETC, France creates this film for Pathé Gaumont Cinema. Directed by Xavier Giannoli, the spot tells the story of a loved one, and his thoughts are represented by the replicas of movies running on the screen of the cinemas.
It’s a good idea, but the guy sometimes seems pretty weird. He’s the kind of man who seems stalker… At least it was my sensation when I saw the movie.
Credits:
Agency: BETC
Director: Xavier Giannoli
Producer: Delphine Guerin
Line Producer: Eric Lipchitz
Production Company: LA PAC
Director of Photography: Johan-Fredrik Bødtker
Editor: Hugo Lemant