Nike unveiled its new commercial named “Want It All” and created by the advertising agency Wieden + Kennedy, Portland.
Directed by F Gary Gray, the film features a young kid with big ambitions sees his future play out before his eyes. From the neighborhood streets to the NBA court, he wants it all.
The background music is the song “Shut It Down” by Public Enemy. The VFX Company is The Mill.
I like the energy of the commercial. Also, the message is pretty good and catchy.