TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Mercedes-Benz unveiled a commercial for The New S-Class with an epic cast: Alicia Keys, Lewis Hamilton, and Roger Federer. The message is, “No matter if you’re a Grammy-winning superstar, a 7-time Formula 1 champion or a tennis legend: in the end, it’s all about being there for your loved ones and taking care of what really matters. And that’s exactly what Alicia Keys, Lewis Hamilton, and Roger Federer do – as well as the new Mercedes-Benz S-Class, not only taking care of its passengers but also the people around it. With innovative comfort and safety technologies that look after you and others.”
The tagline is ” No matter who you are. Care for what matters. The new S-Class – Looks after you and others.”