Sport

39 Videos
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Specialized Bicycles: Peter Sagan vs. Grandma Joan

Specialized Bicycles unveiled a new TV commercial featuring Peter Sagan the three-time World Champion, Paris-Roubaix winner. He competes with Grandma Joan: two knee replacements, pacemaker … and a Specialized Turbo e-bike. Sorry, Peter—the odds aren’t looking good. The film opens with spectacular coastline in the city of San Francisco and it was created by the […]
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PUMA: Born in Water, Made For Fire

Inspired by Mad Max, the PUMA’s commercial was produced by HVH Production and directed by Brieuc Dupont and Clément Langlaisis. The film features Diego Maradona and the rapper Alonzo. In this spot, Olympique de Marseille presents of the 2018/2019 jerseys with its new equipment manufacturer Puma.
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04:20

Gatorade: Lionel Messi animated film

Gatorade unveiled an animated short film that tells the Lionel Messi life with goods and obstacles like stopping growth or stand-by in his career. Created by the TBWA \ Chiat \ Day Los Angeles, the campaign is linked to the approach of the Football World Cup. The marketing story is “Glory only happens when you […]
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New Era Cap: We Who Reign

Urban culture and MLB have moved hand in hand for what seems like decades now. In this article, we’re going to review the commercial for the New Era cap by MLB. The advert was created by the advertising agency 72andSunny. Memorability 8 / 10 Many viewers will feel like they’ve seen this advert before. The […]
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Nike Football: The Ball Makes Us More. Feat. F.C. Barcelona

The new Nike Football advert, by Wieden + Kennedy Amsterdam, celebrates its 20-year partnership with F.C. Barcelona. The film features Andres Iniesta, Gerard Pique, Sergio Busquets, Sergi Roberto, Phillipe Coutinho, Ousmane Dembele, Samuel Umtiti, Denis Suarez, Paulinho, Lieke Martens, and Alexia Putellas. When F.C. Barcelona have the ball the city comes to life and when […]
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01:53

Nike: Choose Go

Nike’s latest film “Choose Go” contemplates an age-old question: What would happen if the world stopped spinning? Stopocalypse! Humorous responses come from basketball legend Kobe Bryant, scientist Bill Nye, sprinter Ge Manqi, gymnast Simone Biles and many more. Nike is also launching seven new audio-guided runs from the voices of “Choose Go.” Nye, Biles, Antetokounmpo, […]
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03:08

Nike: Nothing Beats A Londoner

The new Nike‘s commercial was created by Tom Corcoran and Tom Bender at Wieden & Kennedy London, and directed by Megaforce through Riff Raff. The tagline is “Welcome to London. Home of the unbeatable” and the hashtag is #LDNR Wieden & Kennedy London describe the advert: Endlessly enterprising and fiercely competitive, young Londoners shape sport […]
Alibaba: To the greatness of small – The Olympic Winter Games 2018
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Alibaba: To the greatness of small – The Olympic Winter Games 2018

Chinese e-commerce company Alibaba unveiled its first global marketing branding campaign outside China. The campaign’s tagline is “to the greatness of small.” The first company Jack Ma and his fellow founders built was Alibaba.com to help small businesses in China export their best products to the world. This commercial features the Kenyan ice hockey team, […]
Nike: Unleash Your Sixth Sense
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Nike: Unleash Your Sixth Sense

The new identity for Nike’s latest campaign for Lacrosse cleats was created by Highdive and Mill+. Mill+ Director Nic Yiallouris says, ”The “Sixth Sense” campaign speaks to that inexplicable awareness certain athletes possess — an awareness that can be found in certain animal species. With that concept at the heart of the film, we conceived […]
adidas: Calling all Creators
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adidas: Calling all Creators

The creative agency 180LA unveiled this new adidas commercial. Named “Calling all Creators,” the advert features the song “In Cold Blood” by Alt-J. The cast is impressive: Aaron Rodgers, Dak Prescott, DeAndre Hopkins, Garbine Muguruza, James Harden, Lionel Messi, Pharrell Williams, and Sidney Crosby. The tagline is “It’s a New Day. Create Something.” and the […]
Nike: Want It All
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Nike: Want It All

Nike unveiled its new commercial named “Want It All” and created by the advertising agency Wieden + Kennedy, Portland. Directed by F Gary Gray, the film features a young kid with big ambitions sees his future play out before his eyes. From the neighborhood streets to the NBA court, he wants it all. The background […]