Sport

31 Videos
Nike: Unleash Your Sixth Sense
0

Nike: Unleash Your Sixth Sense

The new identity for Nike’s latest campaign for Lacrosse cleats was created by Highdive and Mill+. Mill+ Director Nic Yiallouris says, ”The “Sixth Sense” campaign speaks to that inexplicable awareness certain athletes possess — an awareness that can be found in certain animal species. With that concept at the heart of the film, we conceived […]
adidas: Calling all Creators
0
01:15

adidas: Calling all Creators

The creative agency 180LA unveiled this new adidas commercial. Named “Calling all Creators,” the advert features the song “In Cold Blood” by Alt-J. The cast is impressive: Aaron Rodgers, Dak Prescott, DeAndre Hopkins, Garbine Muguruza, James Harden, Lionel Messi, Pharrell Williams, and Sidney Crosby. The tagline is “It’s a New Day. Create Something.” and the […]
Nike: Want It All
0

Nike: Want It All

Nike unveiled its new commercial named “Want It All” and created by the advertising agency Wieden + Kennedy, Portland. Directed by F Gary Gray, the film features a young kid with big ambitions sees his future play out before his eyes. From the neighborhood streets to the NBA court, he wants it all. The background […]
adidas: Creativity Gets You Noticed, feat. Tango Squad
0
01:00

adidas: Creativity Gets You Noticed, feat. Tango Squad

This is the extended version of adidas’ commercial “Creativity Gets You Noticed, feat. Tango Squad.” The advert was created by the advertising agency 72andSunny, Amsterdam and produced by Iconoclast. Directed by Paul Geusebroek, the advert features Marcelo Vieira, Paul Pogba, and Zinedine Zidane. The background music is the song “Whatever I Want” by Sterling Hayes. […]
Adidas: My Way
0
01:30

Adidas: My Way

When your biggest rival is Nike, you don’t really have any choice but to try and create something outrageously interesting. Here we evaluate Adidas’s “My Way” commercial, their attempt at staking a claim to the throne of the sports market. See our scores and thoughts right here. Memorability – 8 / 10 It’s an ad […]
Beats by Dre: Conor McGregor – Dedicated
0

Beats by Dre: Conor McGregor – Dedicated

With only a few days before Floyd Mayweather facing the UFC’s biggest star, Conor McGregor, in T-Mobile arena on the Las Vegas Strip in Nevada, Beats by Dre has released a chilling commercial which features Conor McGregor. Posting the video to his social media accounts, McGregor wrote “Dublin, Ireland stand up! This one is for […]
DICK’S Sporting Goods: Team Photo
0

DICK’S Sporting Goods: Team Photo

Named “Team Photo,” the new DICK’S Sporting Goods TV commercial was created by the advertising agency Anomaly, New York. The story behind the film is that “the game has changed a lot over the years. But the reasons we play have not. That’s why DICK’S Sporting Goods has been supporting youth sports in our communities […]
Nike: Smile featuring Mo Farah
0
01:01

Nike: Smile featuring Mo Farah

Wieden + Kennedy, London creates this inspiring advert for Nike. Nike’s new film ‘Smile’ celebrates the tremendous sacrifice and resilient mindset behind his record-breaking track career…and unbeatable smile. “Smile” chronicles Farah’s unseen gruelling journey and mental strength behind his smiley persona. The film gives viewers an unprecedented insight into the runner’s journey and toughest training […]
Nike: The Roger Effect
0
01:36

Nike: The Roger Effect

The world’s most powerful sports brand team up with the world’s greatest ever tennis player to give us a brand awareness commercial that many will feel is a good reflection of some plain hard facts. Here, we analyze Nikes “The Roger Effect” TV ad and give it scores out of 10 for memorability, effectiveness, style, […]
Nike: Cliff
0

Nike: Cliff

Created by the advertising agency Wieden+Kennedy, Portland, and directed by Steve Ayson, “Cliff” is the new Nike Australia TV commercial part of its “No Turning Back” campaign. The campaign features features athletes including tennis pro Nick Kyrgios, athlete Genevieve LaCaze, NRL players James Tedesco and Cameron Smith and soccer player Tom Rogic. The campaign tagline […]
Nike: Museum
0
00:30

Nike: Museum

Created by the advertising agency Wieden+Kennedy, Portland, “Museum” is the new Nike Australia TV commercial. The advert is part of Nike Australia “No Turning Back” campaign. The TVC features NRL player James Tedesco (an Australian professional rugby league footballer who currently plays for the Wests Tigers of the National Rugby League.)
Oakley: Bubba Watson Can’t Stop Rolling His Own Way
0
01:37

Oakley: Bubba Watson Can’t Stop Rolling His Own Way

The Oakley sportswear brand has always been synonymous with quality, refined style and is a little different. In this campaign, they bring in Bubba Watson as their face and voice of the modern athlete. Here, we pick apart this TV ad and give our 2 cents on the aspects that really matter. Take a look […]