Save The Children have launched a new TV campaign to raise direct donations this year. The commercial was created by the advertising agency Y&R, Mexico and directed by Francisco Paparella. Memorability – 9 / 10 It’s not often a charity advert can be described using the word stylish. This concept is brave, dynamic, and very […]
Public interest51 Videos
A powerful advert created by the advertising agency JWT, London, UK. Directed by James Lawes, the film is a little bit creepy but the message is clear: We should stop buying ivory. The marketing story is “An elephant is slaughtered every 15 minutes for its ivory. The international trade in ivory is illegal, but many […]
International Committee of the Red Cross (ICRC) unveiled this heart touching film directed by James Rouse. The film is very sad and the tagline is “Why we can’t save her life.” The story is that “Every week, around the world, hospitals, medical personnel, and aid workers come under attack. They are not a target.” The […]
Created by the advertising agency WMcCann Sao Paulo and directed by Paulo Garcia, “The Fall”- Love never let us down, is an animated short to announce the renaming of Hospital De Cancer De Barretos, Brazil. The new name of the hospital is Hospital de Amor. The film was produced by Zombie Studio, Sao Paulo, Brazil. […]
Just like any other horrific disease the cure lies in education, funding and spreading awareness. In this article, we are taking a look at Alzheimer’s Research UK’s TV advert for their new #ShareTheOrange campaign, an advert created by the advertising agency Aardman Animations. We’ll give this ad a score out of 10 for memorability, effectiveness, […]
Conservation International unveiled its new campaign for World Climate Day named “Nature Signs.” The spot was created by the advertising agency MullenLowe SSP3, Colombia.
YouPorn unveiled an SFW (safe for work) commercial to fight against Revenge porn. Actually, the advert is part of the Danish Women’s Society’s #AskFirst campaign. The message is clear “Sharing without consent is illegal. Revenge porn is a crime.” and the target audience is very well chosen. The campaign is brilliant!
Drink driving is a serious and ever prominent battle in our society. Tv campaigns that aim to fight this cause have frequently shocked and awed us throughout the past. Here we look at “A mate doesn’t let a mate drink drive”, the latest installation reminding us of the need to avoid this perilous crime. Take […]
Named “No Big Deal,” the new NHTSA’s TV commercial has the tagline “Drive Sober or Get Pulled Over.” The marketing story of this advert is “If you think drunk driving is no big deal, you couldn’t be more wrong. Drunk driving is a deadly epidemic that takes the lives of more than 10,000 people each […]
A very effective concept
This is a cute, tearjerking commercial.
New Age UK film shows the heart-breaking reality of the festive season for many older people. Age UK is the UK’s largest charity dedicated to helping everyone make the most of later life. Age UK believes in a world where everyone can love later life and we work every day to achieve this. They help […]