The National Safety Council reports that cell phone use while driving leads to 1.6 million collisions in the U.S. alone each year. To help address this continuing problem, System1 Agency wanted to use its knowledge of and expertise in behavioral science to create an emotional film with the aim of changing people’s attitudes and behaviors […]
Public interest55 Videos
It’s not every day you see a marathon advertised on TV in such a dramatic way. In this article, we’re looking at the new advert for Íslandsbanki’s Reykjavík City Marathon, a commercial created by the advertising agency Brandenburg, Iceland. We’ll give this piece of advertising scores out of 10 for memorability, effectiveness, style, heart, and […]
The advertising agency Clemenger BBDO Wellington creates this film for NZ Transport Agency. Named “Dilemmas,” the spot, funny and serious at the same time, presents two men under the influence of alcohol talking about surfing. More specifically, they are talking about finding a replacement for their friend if he gets drunk driving and dies in […]
P&G unveiled an emotional advert for its Safeguard anti-bacterial solution. This CSR campaign was created by the advertising agency Saatchi&Saatchi Singapore. In this touching story, witness how every ’pabaon’ (in their culture exists a very strong notion of family protection called “Pabaon”) from Norman King’s mom prepared him to overcome challenges to his indigenous identity […]
Save The Children have launched a new TV campaign to raise direct donations this year. The commercial was created by the advertising agency Y&R, Mexico and directed by Francisco Paparella. Memorability – 9 / 10 It’s not often a charity advert can be described using the word stylish. This concept is brave, dynamic, and very […]
A powerful advert created by the advertising agency JWT, London, UK. Directed by James Lawes, the film is a little bit creepy but the message is clear: We should stop buying ivory. The marketing story is “An elephant is slaughtered every 15 minutes for its ivory. The international trade in ivory is illegal, but many […]
International Committee of the Red Cross (ICRC) unveiled this heart touching film directed by James Rouse. The film is very sad and the tagline is “Why we can’t save her life.” The story is that “Every week, around the world, hospitals, medical personnel, and aid workers come under attack. They are not a target.” The […]
Created by the advertising agency WMcCann Sao Paulo and directed by Paulo Garcia, “The Fall”- Love never let us down, is an animated short to announce the renaming of Hospital De Cancer De Barretos, Brazil. The new name of the hospital is Hospital de Amor. The film was produced by Zombie Studio, Sao Paulo, Brazil. […]
Just like any other horrific disease the cure lies in education, funding and spreading awareness. In this article, we are taking a look at Alzheimer’s Research UK’s TV advert for their new #ShareTheOrange campaign, an advert created by the advertising agency Aardman Animations. We’ll give this ad a score out of 10 for memorability, effectiveness, […]
Conservation International unveiled its new campaign for World Climate Day named “Nature Signs.” The spot was created by the advertising agency MullenLowe SSP3, Colombia.
YouPorn unveiled an SFW (safe for work) commercial to fight against Revenge porn. Actually, the advert is part of the Danish Women’s Society’s #AskFirst campaign. The message is clear “Sharing without consent is illegal. Revenge porn is a crime.” and the target audience is very well chosen. The campaign is brilliant!
Drink driving is a serious and ever prominent battle in our society. Tv campaigns that aim to fight this cause have frequently shocked and awed us throughout the past. Here we look at “A mate doesn’t let a mate drink drive”, the latest installation reminding us of the need to avoid this perilous crime. Take […]