High emotional impact.
Public interest78 Videos
The greatest gift technology can give us is hope.
Look for signs, not labels.
She spending Christmas alone...
This advert will make you cry
Visualize the impact of its new sustainable approaches.
If we all had them, maybe we’d be more comfortable with them.
Survive the school year with these must-have back to school essentials.
1.4 million older people struggle with loneliness.
You won’t see us coming. You won’t see us leave.
I’m Not Lovin’ It
That’s approximately 21 grams a month, just over 250 grams a year.
Sandy Hook Promise's powerful new video
It's time for a change.
The only thing some children want this holiday season is to be reunited with their families.
Time to reflect on how we can make a difference
The best friend can be a piglet.
The more we fight, The more we win.
One in four of us will experience mental health problems at some point.
Every voice counts.
A series of intimate portraits illustrating who we are as a nation
Royal Navy has launched a new recruitment campaign. “The Mist” is the first TV spot of this campaign and the second film is named “Spider.” Both films were created by Engine’s creative agency, WCRS, and directed by Nicolai Fuglsig. The new campaign appearing across broadcast television, video on demand and social media platforms such as […]
Charity Police Now unveiled a 90-sec commercial part of its Take:90 campaing. The film was created by the advertising agency Grey London. Charity Police Now has brought together businesses and charities including Calm, London First, The Prince’s Trust, the National Literacy Trust, British Transport Police, Westfield, Facebook, Next, Vice, UNILAD, Mulberry Schools Trust and CBI […]
The National Safety Council reports that cell phone use while driving leads to 1.6 million collisions in the U.S. alone each year. To help address this continuing problem, System1 Agency wanted to use its knowledge of and expertise in behavioral science to create an emotional film with the aim of changing people’s attitudes and behaviors […]
It’s not every day you see a marathon advertised on TV in such a dramatic way. In this article, we’re looking at the new advert for Íslandsbanki’s Reykjavík City Marathon, a commercial created by the advertising agency Brandenburg, Iceland. We’ll give this piece of advertising scores out of 10 for memorability, effectiveness, style, heart, and […]
The advertising agency Clemenger BBDO Wellington creates this film for NZ Transport Agency. Named “Dilemmas,” the spot, funny and serious at the same time, presents two men under the influence of alcohol talking about surfing. More specifically, they are talking about finding a replacement for their friend if he gets drunk driving and dies in […]
P&G unveiled an emotional advert for its Safeguard anti-bacterial solution. This CSR campaign was created by the advertising agency Saatchi&Saatchi Singapore. In this touching story, witness how every ’pabaon’ (in their culture exists a very strong notion of family protection called “Pabaon”) from Norman King’s mom prepared him to overcome challenges to his indigenous identity […]
Save The Children have launched a new TV campaign to raise direct donations this year. The commercial was created by the advertising agency Y&R, Mexico and directed by Francisco Paparella. Memorability – 9 / 10 It’s not often a charity advert can be described using the word stylish. This concept is brave, dynamic, and very […]
A powerful advert created by the advertising agency JWT, London, UK. Directed by James Lawes, the film is a little bit creepy but the message is clear: We should stop buying ivory. The marketing story is “An elephant is slaughtered every 15 minutes for its ivory. The international trade in ivory is illegal, but many […]
International Committee of the Red Cross (ICRC) unveiled this heart touching film directed by James Rouse. The film is very sad and the tagline is “Why we can’t save her life.” The story is that “Every week, around the world, hospitals, medical personnel, and aid workers come under attack. They are not a target.” The […]
Created by the advertising agency WMcCann Sao Paulo and directed by Paulo Garcia, “The Fall”- Love never let us down, is an animated short to announce the renaming of Hospital De Cancer De Barretos, Brazil. The new name of the hospital is Hospital de Amor. The film was produced by Zombie Studio, Sao Paulo, Brazil. […]
Just like any other horrific disease the cure lies in education, funding and spreading awareness. In this article, we are taking a look at Alzheimer’s Research UK’s TV advert for their new #ShareTheOrange campaign, an advert created by the advertising agency Aardman Animations. We’ll give this ad a score out of 10 for memorability, effectiveness, […]
Conservation International unveiled its new campaign for World Climate Day named “Nature Signs.” The spot was created by the advertising agency MullenLowe SSP3, Colombia.
YouPorn unveiled an SFW (safe for work) commercial to fight against Revenge porn. Actually, the advert is part of the Danish Women’s Society’s #AskFirst campaign. The message is clear “Sharing without consent is illegal. Revenge porn is a crime.” and the target audience is very well chosen. The campaign is brilliant!
Drink driving is a serious and ever prominent battle in our society. Tv campaigns that aim to fight this cause have frequently shocked and awed us throughout the past. Here we look at “A mate doesn’t let a mate drink drive”, the latest installation reminding us of the need to avoid this perilous crime. Take […]
Named “No Big Deal,” the new NHTSA’s TV commercial has the tagline “Drive Sober or Get Pulled Over.” The marketing story of this advert is “If you think drunk driving is no big deal, you couldn’t be more wrong. Drunk driving is a deadly epidemic that takes the lives of more than 10,000 people each […]
A very effective concept
This is a cute, tearjerking commercial.
New Age UK film shows the heart-breaking reality of the festive season for many older people. Age UK is the UK’s largest charity dedicated to helping everyone make the most of later life. Age UK believes in a world where everyone can love later life and we work every day to achieve this. They help […]
Rothco Dublin and Motherlands create this touching commercial for Soar Foundation. The marketing story is “Everyone knows how tough it can be to be a teenager sometimes. Soar help young people confront their personal challenges so nothing gets in the way of their extraordinary potential. We see just how important this phase of being a […]
Sugar Mutts, a non-profit dog rescue and daycare/boarding facility in the heart of Brooklyn, unveiled five funny commercials under the umbrella of “too much responsibility” campaign. The tagline of the campaign is “Just get the dog.”
A large step in the right direction
It is a brilliant campaign.
Directed by Jun Diaz, the two new spots – 30 sec “Camping” and 60 sec “Victory” – present exciting, intellectually stimulating stories of how teachers found innovative ways to teach their students, contrasted by the mundane tales of their friends in entry-level positions. The campaign shows that teaching is not what many envision it to […]
Here we take a look at the “Declaration Descendants” TV ad campaign by Ancestry. We’ll give the commercial a score out of 10 for five of the essential advertising elements; memorability, effectiveness, styling, heart, and execution. Check out our ratings and see if you feel the same way. The advert was made by the advertising […]
This short film will make you cry!
A new information campaign on colorectal cancer.
The heart touching commercial features a cute dog and the song "Don’t Let Me Down" by Joy Williams.