Home improvement is on the rise and Hornbach are making their claim for market share with a whole new campaign. Here, we take a look at the ad, “We never said it was easy”. We’ll review this commercial and give it scores out of 10 for a selection of core advertising criteria; memorability, effectiveness, style, […]
IKEA Canada unveiled a new commercial named “Wonderful World.” Created by the advertising agency Rethink and produced by Revolver, the advert has the marketing story “We can all have the beautiful kind of world we want. We can all have the beautiful kind of home we want.” Louis Armstrong’s ‘Wonderful World’ The young girl recites […]
The “Wonderful Everyday” campaign from Ikea has been running for years now. The phrase is firmly stuck in the minds of almost all adult Brits. Here, we go over Ikea’s latest addition to this powerful campaign named, “Lion Man”. We’ll break this ad down into crucial advertising criteria and give it scores out of 10 […]
French home improvement retailer Leroy Merlin unveiled a spectacular commercial created by the advertising agency BETC Shopper. Directed by Reynald Gresset, the film shows a house sailing on water. The background music is ‘Sailing’, originally sung by Rod Stewart. “The production of this commercial was epic as the production company La Pac had to shoot […]
IKEA Belgium unveiled “Operation Treenapping”, an advert created by DDB BRUSSELS. The IKEA commercial is the story of several boys who understood the true spirit of Christmas. What are these kids up to the night before Christmas? Follow them as they go on a night time adventure. The tagline is “The best gift is being […]
The creative agency Heimat, Berlin did this strange commercial for Hornbach. Produced by Anorak, Berlin and directed by Ian Pons, the commercial tagline is “Your project belongs only to you” (German: “Dein Projekt gehört nur Dir”). Arrogance, madness, failure and triumph, everything passes. According to the makers, the TV spot “an argument for individual freedom.”
Teasing a collaboration between IKEA and Hay (a Danish furniture design company), this video was created by Copenhagen agency Nikextension, Barkas and Kuhl & Solvstrom. Design & animation by Morten Kühl Christensen of Kuhl & Solvstrom; Sound Design by Kong Malthe & Kasper Littauer. The teasing theme resembles another surreal action from a IKEA commercial… […]
The Australian advertising agency The Monkeys creates this touching commercial for IKEA Australia. The Monkeys is an independent creative agency based in Sydney, Australia. Founded in 2006 by Justin Drape, Scott Nowell and Mark Green, they now employ over 100 full-time staff. Using a documentary filmmaking approach, the commercial features real Australian children in their […]
This touching commercial is made by DigitasLBi for Whirlpool. It is about a single dad and his son. The commercial song is You Are My Sunshine by Johnny Cash.
Loctite Glue Super Bowl commercial is named “Positive Feelings” and it is weird and funny in the same time. The ad is created by Fallon and music by tonefarmer.
BBH Asia Pacific, Singapore made the IKEA Halloween 2014 commercial.
How can you endorse a hard floor cleaner (it vacuums and steams at the same time)? Clean a subway floor and eat food off the floor! Credit goes to KBS+, Toronto