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IKEA: Wonderful WorldIKEA: Wonderful WorldVideo thumbnail for vimeo video 234028813
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IKEA: Wonderful World

IKEA Canada unveiled a new commercial named “Wonderful World.” Created by the advertising agency Rethink and produced by Revolver, the advert has the marketing story “We can all have the beautiful kind of world we want. We can all have the beautiful kind of home we want.” Louis Armstrong’s ‘Wonderful World’ The young girl recites […]
IKEA: Lion ManVideo thumbnail for vimeo video 228342682
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IKEA: Lion Man

The “Wonderful Everyday” campaign from Ikea has been running for years now. The phrase is firmly stuck in the minds of almost all adult Brits. Here, we go over Ikea’s latest addition to this powerful campaign named, “Lion Man”. We’ll break this ad down into crucial advertising criteria and give it scores out of 10 […]
Leroy Merlin: Life’s AdventureVideo thumbnail for vimeo video 211269836Leroy Merlin: Life’s AdventureLeroy Merlin: Life’s Adventure
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Leroy Merlin: Life’s Adventure

French home improvement retailer Leroy Merlin unveiled a spectacular commercial created by the advertising agency BETC Shopper. Directed by Reynald Gresset, the film shows a house sailing on water. The background music is ‘Sailing’, originally sung by Rod Stewart. “The production of this commercial was epic as the production company La Pac had to shoot […]
IKEA: Operation TreenappingIKEA: Operation TreenappingVideo thumbnail for vimeo video 192093428
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IKEA: Operation Treenapping

IKEA Belgium unveiled “Operation Treenapping”, an advert created by DDB BRUSSELS. The IKEA commercial is the story of several boys who understood the true spirit of Christmas. What are these kids up to the night before Christmas? Follow them as they go on a night time adventure. The tagline is “The best gift is being […]
Hornbach: Your project belongs only to youVideo thumbnail for youtube video -7nx6hmoao0
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Hornbach: Your project belongs only to you

The creative agency Heimat, Berlin did this strange commercial for Hornbach. Produced by Anorak, Berlin and directed by Ian Pons, the commercial tagline is “Your project belongs only to you” (German: “Dein Projekt gehört nur Dir”). Arrogance, madness, failure and triumph, everything passes. According to the makers, the TV spot “an argument for individual freedom.”
IKEA: YPPERLIG teasingIKEA: YPPERLIG teasing
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IKEA: YPPERLIG teasing

Teasing a collaboration between IKEA and Hay (a Danish furniture design company), this video was created by Copenhagen agency Nikextension, Barkas and Kuhl & Solvstrom. Design & animation by Morten Kühl Christensen of Kuhl & Solvstrom; Sound Design by Kong Malthe & Kasper Littauer. The teasing theme resembles another surreal action from a IKEA commercial… […]
IKEA:  Which is the best toy in the world?Video thumbnail for youtube video um70frqiqlq
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IKEA: Which is the best toy in the world?

The Australian advertising agency The Monkeys creates this touching commercial for IKEA Australia. The Monkeys is an independent creative agency based in Sydney, Australia. Founded in 2006 by Justin Drape, Scott Nowell and Mark Green, they now employ over 100 full-time staff. Using a documentary filmmaking approach, the commercial features real Australian children in their […]
Whirlpool: Dad & Andy
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Whirlpool: Dad & Andy

This touching commercial is made by DigitasLBi for Whirlpool. It is about a single dad and his son. The commercial song is You Are My Sunshine by Johnny Cash.