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IKEA: Wonderful World
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IKEA: Wonderful World

IKEA Canada unveiled a new commercial named “Wonderful World.” Created by the advertising agency Rethink and produced by Revolver, the advert has the marketing story “We can all have the beautiful kind of world we want. We can all have the beautiful kind of home we want.” Louis Armstrong’s ‘Wonderful World’ The young girl recites […]
IKEA: Lion Man
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IKEA: Lion Man

The “Wonderful Everyday” campaign from Ikea has been running for years now. The phrase is firmly stuck in the minds of almost all adult Brits. Here, we go over Ikea’s latest addition to this powerful campaign named, “Lion Man”. We’ll break this ad down into crucial advertising criteria and give it scores out of 10 […]