Carl’s Jr. : “Fantasty” – extended edition commercial

In this commercial

72andSunny creates a new sexy and funny commercial for Carl’s Jr.
Named “Fantasty”, the spot promotes Bacon 3-Way Burger (acon strips, bacon jam, and bacon crumbles). The cast is pretty hot: social media stars Elena Belle, social media stars Emily Sears and famed Sports Illustrated model Genevieve Morton.

Served on a brioche-style bun, the Bacon 3-Way Thickburger comes piled high with lettuce, tomato, American cheese and three types of bacon, atop a juicy 1/3-lb., charbroiled 100 percent Black Angus beef patty. In addition to featuring two traditional bacon ingredients — thick-cut, Applewood-smoked bacon strips and crumbled bacon — the Bacon 3-Way Burger will introduce another fast food first: bacon jam, which combines bacon pieces, balsamic vinegar, caramelized onions and molasses to create a game-changing new condiment.

“There’s no question that bacon has become one of the most popular and beloved food items in America, not only found on menus everywhere in its traditional strip form, but it’s showing up in new ways all the time,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “At Carl’s Jr. and Hardee’s, we pride ourselves on our ability to bring things to fast food consumers that they previously could only get at sit-down restaurants for a lot more money, which led us to the Bacon 3-Way Burger. Sure, the Bacon 3-Way Burger has plenty of bacon in the form of thick-cut, Applewood-smoked bacon strips and crumbled bacon, but the real star is the bacon jam, which is starting to show up on fine-dining and casual-dining menus across the country. It’s a little sweet, a little savory and a lot bacon-y, so what’s not to love?”

According to Diana Kelter, foodservice analyst with global market intelligence agency Mintel, bacon jam saw a compound annual growth rate of 50 percent on U.S. menus between 2013 and 2016. Kelter has further discussed that bacon jam fits squarely within the trend towards sweet and savory menu combinations, and within burgers, it provides a new flavor sensation, while still utilizing ingredients diners are familiar with, creating a stronger sense of comfort.

The Bacon 3-Way Burger is available as a single patty for $4.49, a double patty for $5.49, and as a 100 percent Black Angus beef, 1/3-lb. Thickburger for $5.49, all of which can be ordered as a combo meal with fries and a drink starting at $6.99; prices may vary by location.

Sex can sell burgers

9.6

The ad is well executed and it keeps up the good tradition of Carl’s Jr. commercials...

Memorable10.0
Effective9.0
Style10.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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